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A collection of blog posts & noteworthy news

Articles
Finding the Common Denominator: Bitcoin as a unit of account
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5 minute read

Finding the Common Denominator

Prices keep rising in dollars, but what if you measured your business in Bitcoin? Why Bitcoin works as a long-term unit of account for small businesses.
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The Sovereign Business: lessons from The Sovereign Individual
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The Sovereign Business

Lessons from The Sovereign Individual for small businesses: go digital-first, diversify income and currencies, and save in Bitcoin to stay independent.
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Steak 'n Shake accepts Bitcoin payments
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Shaking Up the Market

How Steak 'n Shake cut card processing fees and grew same-store sales by accepting Bitcoin Lightning payments, and what small businesses can learn.
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Header illustration for A Tale of Two Businesses
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A Tale of Two Businesses - How the Digital Transformation (DX) of Capital Affects SMBs

Two restaurants, two outcomes: how a Bitcoin treasury helped a Buenos Aires bistro survive inflation, and why small businesses have the most to gain.
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Exchange of value in a Bitcoin business transaction
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The Executive's Guide to Understanding Bitcoin

A jargon-free Bitcoin briefing for executives: what Bitcoin is, which business problems it solves, real-world examples, and how to start with a pilot.
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Five signs your organization is ready for Bitcoin consulting
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5 Signs Your Business Is Ready for Bitcoin Consulting (And 3 Signs It's Not)

Is your organization ready for Bitcoin? Five signs you're ready for Bitcoin professional services, three signs to wait, and a simple readiness framework.
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Bitcoin success metrics for businesses
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Success Metrics of Businesses in Hyperbitcoinization

The Bitcoin-denominated KPIs redefining business success: BTC Yield, Bitcoin $ Gain, Bitcoin NAV, and more, and how companies like Strategy use them.
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5 minute read

What If Ithaca Hummus Put Bitcoin on Their Balance Sheet?

What would it take for Ithaca Hummus to hold Bitcoin? A step-by-step treasury playbook covering custody, taxes, legal review, insurance, and communications.
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5 minute read

$STRK, Strategy’s New Preferred Stock on Steroids

Explore what Strategy's new $STRK stock will be, and how it differs from the pre-existing $MSTR.
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Ever-growing corporate Bitcoin treasuries
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5 minute read

The Ever-Growing Business Adoption of the Bitcoin Standard for Treasuries

Companies now hold over 3 million BTC on their balance sheets. Why corporate Bitcoin treasuries keep growing, with examples from Strategy, Semler, and MARA.
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Money and inflation as a threat to business
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Money, Inflation, & Their Threat to Your Business

Why soft money and inflation quietly drain business cash reserves, what makes money hard, and how Bitcoin's fixed supply protects purchasing power.
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Bitcoin is for companies, not criminals
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Bitcoin Is For Companies, Not Criminals

Bitcoin's public ledger makes it a poor tool for criminals and a strong one for business trust. How proof of reserves and open wallets build credibility.
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Creating new business revenue streams with Bitcoin
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Create New Revenue Streams Without Selling More Products

Three ways Bitcoin creates new business revenue without selling more: lower payment fees, a treasury that beats inflation, and access to new customers.
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Bitcoin and AI business operations
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Integrating Bitcoin for Your AI Business Operations

How Bitcoin and Lightning fit into AI business operations: micropayments between AI agents, automated resource allocation, and Bitcoin smart contracts.
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Bitcoin or crypto: what's better for business
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Bitcoin or Crypto: What's Better for Business?

Why Bitcoin and crypto aren't the same for business: a fixed supply, no trusted issuer, and lasting monetary premium set Bitcoin apart from altcoins.
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Bitcoin compared with other assets for business
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Why Bitcoin Is the Best Asset for Business

Bitcoin vs. cash, real estate, stocks, gold, bonds, and commodities: why Bitcoin outperforms every major asset class as a business treasury reserve.
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The business mortality rate and business longevity
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The Business Mortality Rate & How to Achieve Longevity

Half of US businesses fail within five years. How inflation drives the business mortality rate, and how a Bitcoin treasury helps businesses last.
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Theya: Revolutionizing Bitcoin Self Custody for Businesses

An overview of our partner Theya and its products for businesses to custody Bitcoin securely and seamlessly.
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Bitcoin from digital gold to everyday currency
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Bitcoin: From Digital Gold to Everyday Currency

How Lightning is turning Bitcoin into everyday money: lower fees, instant settlement, and merchant case studies from Mercari, Pick n Pay, and Namecheap.
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Bitcoin and Corporate Transparency: A Match Made in Heaven

Bitcoin sets a newfound precedent for business transparency among all key stakeholders. Learn what this means for your business, and how to use Bitcoin for building trust.
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Bitcoin custody and storage options for businesses
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5 minute read

Understanding Bitcoin Storage as a Business

How businesses should store Bitcoin: hot vs. cold wallets, singlesig vs. multisig, collaborative custody, ETFs, and the insurance questions to ask.
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Bitcoin for small businesses
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Why Should Small Businesses Care About Bitcoin?

How Bitcoin helps small businesses beat inflation, cut payment fees, prevent fraud, and attract customers and talent, plus the drawbacks to plan for.
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How to buy Bitcoin for your business
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How to Buy Bitcoin for Your Business

A five-step guide to buying Bitcoin for your business: custody setup, wallets, exchanges, DCA vs. lump sum, withdrawals, privacy, and tax compliance.
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5 minute read

A Billionaire Discovers Bitcoin

Read MicroStrategy's Michael Saylor's own words as he shares his personal Bitcoin journey: the problem he faced, how he used Bitcoin to solve it, and what he expects for Bitcoin and the future of business moving forward.
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The Evolution of Bitcoin Adoption: From Cypherpunks to the Masses

A four-phase journey covering Bitcoin's evolution, demonstrating how far this nascent digital asset has come since its 2009 inception.
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Bitcoin & Taxes: Everything You Need to Know in 2025

The IRS delayed FIFO reporting for Bitcoin sales until 2026, but documenting safe harbor is crucial. From 2025, FIFO will be the default unless pre-2025 holdings are properly recorded.
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Illustration for attracting Gen Z talent with Bitcoin
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5 minute read

How Bitcoin Can Help Employers Attract Gen Z Talent‍

Why Bitcoin helps employers attract Gen Z talent, and how: accept Bitcoin payments, offer Bitcoin pay or bonuses, and hold BTC on the balance sheet.
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Bitcoin in the Boardroom – Tech Titans Embracing the Money of the Future

This article discusses recent proposals for Bitcoin investments by major tech companies, Microsoft and Amazon, as a strategy to protect shareholder value and embrace financial innovation.
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Bitcoin's Competitive Edge

Bitcoin's rise forces businesses to adapt or risk falling behind. Secure and decentralized, it compels adoption as over 60 public companies use it to protect capital and stay competitive amidst inflation.
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Adopting Bitcoin in El Salvador 2024: A Bold Vision in Action

Read Raúl Guirola's article from Adopting Bitcoin in El Salvador. Three years in, El Salvador's Bitcoin adoption boosts tourism and remittances while facing challenges like financial literacy. Innovations and supportive laws solidify its role as a global model for financial inclusion.
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YouTube's Uncensored Rival, Rumble, Announces Strategic Bitcoin Reserve

Rumble adopts a $20M Bitcoin reserve and explores Lightning Network tipping, championing censorship-resistant, decentralized content creation under CEO Chris Pavlovski.
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Institutional Interest in Bitcoin is Flourishing

Institutional investments and market signals mark Bitcoin's rise as a mainstream financial asset.
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Sovreign's Insights from Bitcoin Country: A Trip to El Salvador

Santiago Varela reflects on his experience at the "Adopting Bitcoin 2024" conference in El Salvador.
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"Bitcoin, not crypto" likely to become law under Trump

Trump-backed legislation distinguishes Bitcoin as a decentralized commodity while tightening regulations on other digital assets, sparking market optimism and a 30% Bitcoin rally.
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Bitcoin: A Modern Solution for the Resilient Business Owner

This article highlights inflation's impact on businesses and suggests adopting a Bitcoin strategy as a hedge, growth tool, and financial safeguard.
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Discover How Sovreign Can Transform Your Business with Bitcoin

With unmatched expertise and strategic partnerships, Sovreign positions your business to thrive in the digital economy through a tailored Bitcoin approach.
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How NOSTR is Revolutionizing Businesses, Entrepreneurs, and Healthcare with Decentralized Technology

Discover why NOSTR is the game-changer for secure, censorship-free communication and global transactions.
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Introducing The Bitcoin Business Newsletter

Guiding businesses through the opportunities of Bitcoin, Sovereign offers exclusive consulting and a dedicated newsletter for informed and strategic growth.
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Why Adopting the Bitcoin Standard is a Game-Changer for Businesses Today

Another company goes on a Bitcoin Standard.
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Best Bitcoin Consulting Companies

Discover the top Bitcoin consulting firms offering expert guidance and strategies for secure and successful Bitcoin investments. Explore leading advisors & unlock your potential.
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Bitcoin Policy Summit 2024 - Breakdown from a Bitcoin Consultant

The most important discussions from the 2024 Bitcoin Policy Summit.
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The Bitcoin Consulting Company

Why the next decade will be dominated by organizations.
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Bitcoin Consultant Explains: The Surprising Upside of the Crypto Crackdown

Why Bitcoin benefits from regulatory crackdowns on cryptocurrencies and how it distinguishes itself as the leading digital asset.
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Classical-style painting of a serene natural landscape
Articles
5 minute read

Why It's Paramount to Work with a Bitcoin Consultant

Why businesses should work with a Bitcoin-only consultant: avoid crypto scams, costly custody mistakes, and bad advice, and keep the Bitcoin you buy.
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Bitcoin's Dual Role: A Treasury Asset and Technological Innovator

Insights into Bitcoin's Evolution as both a financial asset and technological marvel.
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Hedge Fund Giants and the Institutional Embrace of Bitcoin ETFs

Discover how major hedge funds and institutional investors are embracing Bitcoin ETFs. Explore the latest trends, pension fund investments, and the future of cryptocurrencies in the financial world.
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5 minute read

Pension Funds Now Investing in Bitcoin: A Game-Changer for Institutional Finance

Discover How Wisconsin's State Pension Fund's Investment in Bitcoin ETFs Could Reshape Conservative Investing Norms and Encourage Widespread Institutional Adoption.
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