Create New Revenue Streams Without Selling More Products

Running a business is tough, especially when it feels like the only way to grow revenue is by selling more products or services. But what if you could increase income without adding inventory, hiring more staff, or investing heavily in marketing?

The problem: more sales ≠ more profit

For many businesses, scaling up revenue comes with an equal—or even greater—increase in costs.

Scaling means higher operational costs, which entails more inventory, more storage space, and more staffing. Marketing expenses go up, which cut into profits as you try to acquire new customers. If you do manage to get those customers, more payments means paying more in processing fees. 

And the understated, yet overlooked problem looming in the background: inflation. Everything you earn today may not cover the same amount of expenses tomorrow.

Here’s the harsh reality: no fiat currency has ever managed to maintain substantial purchasing power longer than a few decades.

As identified in this chart, on top of the deterioration leading up to this moment, 1971 marked the beginning of fully unbacked currencies. No longer did central banks have to maintain physical gold reserves to fully back (or even fractionally back) the currency we use to spend on groceries, gas, and the operational costs of our businesses.

What followed was rapid, near-instant decay of our purchasing power. It’s why you see houses that used to cost $26,000 now cost upwards of $500,000 for the same product.

Just because currencies drop 99% in value doesn’t mean they can’t drop another 99%. Today, every business operates within the aftereffects of this financial climate, in that secondary phase of erosion.

Unfortunately, most aren’t seeing the forest for the trees. Businesses are thinking of every possible way to keep on swimming—but eventually, their arms tire out. No matter the innovation to your business’s goods and services, you’ll always be on the hamster wheel waiting for inflation to come back around and eat into your profits. 

There’s good news, however: a life raft exists that can keep you afloat.

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The solution: a smarter way to earn

Bitcoin is an elusive and highly misunderstood asset by the majority of today’s businesses.

It emerged in 2009 out of a collective cry for help from billions around the world, all feeling the burn of a collapsing currency.

Without going too deep into the fundamentals of bitcoin that make it so effective for capital preservation, the cold hard data can’t skew the reality: bitcoin is the strongest-performing asset of the last decade:

Bitcoin is volatile. The price swings are violent—but to the upside. Such is the nature of any rapidly monetizing asset; high volatility suggests high rates of adoption.

The world is adopting bitcoin because of its design: a finite, immutable currency that isn’t vulnerable to the woes of unstable politicians and the unstable economic climates they facilitate.

Gold was the closest thing humanity ever had to bitcoin—hence why it reigned as the dominant capital preserver of the last 6,000 years. But gold’s physicality created inherent limits to its practicality in a highly digital 21st-century economy that needs to move money at the speed of light.

Bitcoin’s anonymous founder, Satoshi Nakamoto, kept the fundamentals of what made gold relatively scarce and desirable, while also making bitcoin digital. And since it’s digital—on top of the fact that you can now achieve instant transfer across the globe—bitcoin further improves on gold: Satoshi perfected a sound money’s need for scarcity by hard-coding bitcoin’s supply at 21 million coins. No more, no less.

Suddenly, the world now exists in a paradigm in which absolute scarcity exists. And it exists in the form of a currency that we can use for everyday business. If you’re a business here reading this today, you’re realizing this before 99% of businesses out there. 

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Using bitcoin to create new revenue streams

Knowledge is power. So here’s how to apply this newfound discovery to create new revenue streams without having to sell more products, market your business more aggressively, or try to inch ahead of the competition by doing the same things they are.

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1. Accepting bitcoin to increase margins

Incorporating bitcoin for payments helps you reduce unnecessary costs, like credit card processing fees and chargebacks.

• Every time a customer pays with a credit card, the processor (Mastercard, Visa, etc.) takes a cut—often between 2.5%-4% per transaction (and sometimes even more).
• By contrast, bitcoin’s layer-2 “Lightning Network” allows for instant transactions and micropayments with near-zero fees, making it an ideal solution for businesses with high transaction volumes or minimum thresholds on credit card purchases.

On top of saving on fees, bitcoin-adopting businesses can attract a new demographic of high-spending, tech-savvy customers while increasing their profit margins.

Now let’s say you like the idea of more streamlined payments, but aren’t on board with exposing your business capital to bitcoin’s volatility. Not to worry: plenty of services (offered by companies like Strike) exist that can integrate auto-conversions, ensuring the payment processes through bitcoin, saving you the money, and lands in your account as dollars, regardless of how the customer chooses to pay.

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2. Rethinking capital allocation

If you are on board with the idea of holding bitcoin, your business revenue will grow over time because you’re extending the lifespan of every dollar coming in.

• If true inflation is 7%-10% per year, $100,000 in reserves loses $7,000-$10,000 in purchasing power annually. Compounded year after year, and the losses accumulate fast.
• Interest rates on traditional business savings accounts don’t keep up. Most business savings accounts yield less than 1%, and high-yield accounts with 3%-4% rates still don’t make the cut. They only slow the bleed.
• Meanwhile, bitcoin offers a 4-year CAGR of 56.5%. Even its 1-year CAGR, while gradually declining as volatility lessens, still sits over 14%, vastly outperforming its traditional counterparts. Long-term holding is where bitcoin’s store of value presents the most opportunity to set your business apart from the competition.

Re-examine where your capital is allocated today. If it’s all sitting in cash, you’re leaving a massive opportunity sitting on the table. The smaller your business, the harder it is to get up off the ground. Bitcoin is the quintessential solution to making that feat easier.

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3. Expanding your reach

Simply embracing bitcoin can create new, unforeseen revenue streams as it attracts a new audience and enables previously financially underserved and underbanked parts of the world to access your goods and services.

The UK’s Real Bedford FC is a prime example of this phenomenon. After the team embraced bitcoin, suddenly it went from a no-name football club to a movement with identity, accruing more merch purchases, new fans from all around the world, and even multi-million dollar investments.

You may not be able to see what bitcoin can offer to your business in the short term. But the act of adopting a novel form of money tends to yield novel long-term results. 

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Carpe diem

Bitcoin, the internet, and the host of new innovations our world enjoys today offer a fountain of opportunity waiting to be tapped. Impactful new revenue streams abound, but only a few find them. Let’s not forget that this new digital era of business is only about three decades old, with most of the breakthroughs arriving in the last 10 years. All great for business, but unfortunately also result in higher turnover. Only those who seize today’s opportunities will enjoy them long into the future. 

If your business is bitcoin-curious, set up a consultation with our team today. An hour spent with us could save you thousands of hours otherwise nullified by inflation or more capital-equipped competition. Don’t fall behind; get on the Bitcoin Business Standard today!