Why This Marketing Agency Ditched Fiat for Bitcoin

In this episode of The Bitcoin Business Podcast, Brandon Karpeles sits down with Boaz Viga, founder of DE & Media, a Bitcoin-first marketing agency based in Barcelona.

Boaz shares his journey from working at McCann, one of the largest ad agencies in the world, to creating a business that operates fully on a Bitcoin standard. His agency invoices clients in sats, keeps Bitcoin on its balance sheet, and practices radical honesty—ditching the inflated contracts and smoke-and-mirrors common in fiat marketing.

They dig into:
- Why traditional marketing is broken by fiat incentives
- How DE & Media aligns with Bitcoin values of transparency and responsibility
- The parallels between broken healthcare systems and broken marketing systems
- Why independent doctors in the U.S. need Bitcoin and honest marketing to survive
- How personal responsibility—financial, business, and health—sits at the core of Bitcoin adoption

This episode goes deep into what it means to build with integrity in a Bitcoin world.

- Demian Media: https://www.demian.media/
- https://www.bvilallonga.com/