Why Every Company Needs a Bitcoin Treasury with Joe Consorti

Bitcoin is no longer just a personal hedge—it’s fast becoming a strategic business asset. In this episode, we sit down with Joe Consorti, Head of Growth at Theya, a self-custody Bitcoin platform and the first Bitcoin-only company backed by Y Combinator.

We dig into:

- Why Bitcoin is uniquely positioned as a business treasury asset
- The technical and ethical reasons to stay Bitcoin-only
- How Theya is solving the self-custody problem for individuals and enterprises
- The future of business-grade Bitcoin tools—starting with Theya for Businesses
- Why ignoring Bitcoin is no longer just risky—it’s reckless

Joe’s insights are timely and cut through the noise to give food for thought for every founder, CFO, and operator.