This Entrepreneur Quit Everything to Fight the Death Economy

Bitcoin isn’t just a financial hedge—it’s a moral stand. In this episode, I’m joined by John Balkam, Sovreign’s new VP and former founder of Third Win Group, to unpack his radical journey from sports marketing into the heart of the Bitcoin revolution.

We cover:

- How reading The Bitcoin Standard transformed John’s life
- What he learned running a startup during the inflationary chaos of 2020–2022
- Why he started stacking Bitcoin as a business strategy
- His powerful critique of fiat through the lens of John Perkins’ Confessions of an Economic Hitman
- The four pillars of the “death economy” and how Bitcoin is our tool for building a “life economy”
- Why morality, autonomy, and freedom are inseparable from your money

This is one of the deepest, most philosophical episodes we’ve done—and a must-listen for anyone who’s felt called to do more with their life, their business, and their money.

- Connect with John on X (Twitter): https://twitter.com/JohnBalkam