In this episode of The Bitcoin Business Podcast, host Brandon Karpeles sits down with Gonzalo, an Argentinian chef, restaurateur, and new team member at Sovreign. His story is a testament to what it means to opt out—of inflation, financial instability, and fiat decay.

Gonzalo shares:

- What it’s like running a restaurant in Argentina during 250% annual inflation
- Why he put Bitcoin on the balance sheet—and how that decision saved the business
- The cultural understanding of hard money in Argentina vs the West
- His journey from chef to Bitcoiner, and now Bitcoin consultant
- The real-world implications of using Bitcoin for business treasury and payments
- How he’s onboarding vendors, clients, and event customers to Bitcoin
- Why stablecoins dominate in Latin America, and how that helps Bitcoin adoption

He also talks about using his Buenos Aires restaurant to host meetups and onboard locals to Bitcoin—creating a real-world hub for education, food, and financial sovereignty.

This is a powerful conversation about building something meaningful in the face of monetary chaos—and how Bitcoin gives you the tools to do it.

- Find his restaurant on Instagram: https://instagram.com/lapero.ba