
John Balkam
Vice President
Author | Entrepreneur | Bitcoin Advocate
John Balkam is a published author and entrepreneur with over a decade of startup and growth company experience. He's the author of 3-Win Sponsorship and the founder and chairman of Third Win Group, an innovative sports and entertainment marketing firm. He also served as the Director of Hoyas Rising, the official NIL collective for Georgetown University.
Expertise & Focus Areas
- Bitcoin Education and Adoption - passionate teacher and advocate for Bitcoin and the societal benefits of sound money.
- Startup and Small Business Strategy - experienced entrepreneur who built a small business from $0 to $1.5 million valuation in five years.
- Sales, Marketing, and Brand- seasoned salesperson and marketing professional eager to help rebuild our small business economy in the U.S. and around the world.
Professional Background
- Founder & Chairman - Third Win Group, a mission-driven agency
- Author- 3-Win Sponsorship: The Next Generation of Sports & Entertainment Marketing
- Director- Hoyas Rising, the former Georgetown NIL collective
- Sales & Marketing - EVERFI, education technology innovator
Education
- B.S. Business Management - Georgetown University McDonough School of Business
Personal Insights
With Bitcoin, we now have the opportunity to build a Life Economy for ourselves, our children, and for generations to come. Bitcoin ushers in an era of abundance, peace, and prosperity.